Hi, I'm Joe, founder and hands on designer at Mojoe.
You can get to know me on LinkedIn and Instagram.
Branding & Packaging for F&B, and lifestyle
From cold brews to cookies, I’m here to take your creation from a kitchen table dream to a retail-ready brand and a high-converting digital home.
Mojoe is a founder-led brand, web and packaging studio. You work directly with the person shaping your brand, giving you a seamless process from start to finish.
Mojoe is a founder-led brand, web and packaging studio. You work directly with the person shaping your brand, giving you a seamless process from start to finish.
Mojoe is a founder-led brand, web and packaging studio. You work directly with the person shaping your brand, giving you a seamless process from start to finish.
Brands we've given mojo.
Brands we've given mojo.
Brands we've given mojo.
The proof is in the pudding
The proof is in the pudding
Carl Goodwin
One half of 'From Humans to Hydra'
"Absolutely blown away, it looks incredible, better than we could of imagine! Can’t wait to start putting this image out, thank you so much!"
Meoldy Y.
Founder & CEO at Skin Cupid
"I have worked with Joe across multiple projects at Skin Cupid, and he is one of the most talented designers I have come across. He translated our vision into a brand that sits at the heart of how customers recognise Skin Cupid, then brought that same thinking into our flagship store. From branding and 2D design to animation and retail, his skillset is rare. He listens, delivers on time, and is genuinely fantastic to work with."
Marc Cross
Founder & Director at Marc Cross Brands
"I’ve worked with Joe for close to ten years, and he’s one of the most naturally talented designers I’ve met. From visual identity and illustration to animation and brand strategy, his skillset is exceptional. He’s reliable, detail-oriented, great with clients, and simply a pleasure to work with."
Matt Curtis
Creative Manager at ScoreApp
"I’ve known and worked with Joe for 10 years now, and he’s honestly the best. An all-round incredible designer who’s a pleasure to work with. His communication is excellent, deadlines are always met, and the quality of his work never misses. Highly recommended."
Sam Turner
Co Director. SoundQuake Ltd
"Joe's worked on loads of projects for me over the years and always delivers. He combines strong creative with proper strategic thinking, which has made a real difference."
Carl Goodwin
One half of 'From Humans to Hydra'
"Absolutely blown away, it looks incredible, better than we could of imagine! Can’t wait to start putting this image out, thank you so much!"
Meoldy Y.
Founder & CEO at Skin Cupid
"I have worked with Joe across multiple projects at Skin Cupid, and he is one of the most talented designers I have come across. He translated our vision into a brand that sits at the heart of how customers recognise Skin Cupid, then brought that same thinking into our flagship store. From branding and 2D design to animation and retail, his skillset is rare. He listens, delivers on time, and is genuinely fantastic to work with."
Marc Cross
Founder & Director at Marc Cross Brands
"I’ve worked with Joe for close to ten years, and he’s one of the most naturally talented designers I’ve met. From visual identity and illustration to animation and brand strategy, his skillset is exceptional. He’s reliable, detail-oriented, great with clients, and simply a pleasure to work with."
Matt Curtis
Creative Manager at ScoreApp
"I’ve known and worked with Joe for 10 years now, and he’s honestly the best. An all-round incredible designer who’s a pleasure to work with. His communication is excellent, deadlines are always met, and the quality of his work never misses. Highly recommended."
Sam Turner
Co Director. SoundQuake Ltd
"Joe's worked on loads of projects for me over the years and always delivers. He combines strong creative with proper strategic thinking, which has made a real difference."
Meet your brand designer
Hey, I’m Joe. Founder and Lead Designer, behind Mojoe Studio. I build epic Food & Beverage brands that actually sell, so you can stay product-proud and profitable.
For years, I’ve watched ambitious founders pour their hearts, souls, and savings into incredible products, only to get crickets in return. It’s almost never a problem with the product itself. It’s because nobody showed them how a buyer’s brain works, or how to translate that passion into shelf-presence and strategic branding.
Mojoe is a personal, founder-led studio built on direct communication, deep industry passion, and creative integrity. I specialise in Brand Identity, Packaging Design, and Framer Web Experiences for F&B, retail, and lifestyle brands ready to make real noise. When you work with Mojoe, you get me as your dedicated creative partner from day one.
Meet your brand designer
Hey, I’m Joe. Founder and Lead Designer, behind Mojoe Studio. I build epic Food & Beverage brands that actually sell, so you can stay product-proud and profitable.
For years, I’ve watched ambitious founders pour their hearts, souls, and savings into incredible products, only to get crickets in return. It’s almost never a problem with the product itself. It’s because nobody showed them how a buyer’s brain works, or how to translate that passion into shelf-presence and strategic branding.
Mojoe is a personal, founder-led studio built on direct communication, deep industry passion, and creative integrity. I specialise in Brand Identity, Packaging Design, and Framer Web Experiences for F&B, retail, and lifestyle brands ready to make real noise. When you work with Mojoe, you get me as your dedicated creative partner from day one.
Great design isn't just for the big players.
We help ambitious businesses look as good as they deserve. From branding to websites, we create thoughtful design that helps you stand out, build trust and grow.
Great design isn't just for the big players.
We help ambitious businesses look as good as they deserve. From branding to websites, we create thoughtful design that helps you stand out, build trust and grow.
Great design isn't just for the big players.
We help ambitious businesses look as good as they deserve. From branding to websites, we create thoughtful design that helps you stand out, build trust and grow.
Great design isn't just for the big players.
We help ambitious businesses look as good as they deserve. From branding to websites, we create thoughtful design that helps you stand out, build trust and grow.